About Us

Hello and welcome to our family run business BFR Equestrian & Country.

We are an Equestrian and Country apparel and footwear specialist based near the beautiful North Norfolk coast and only 20 minutes from Norwich.  We stock high-end brands including Ariat, Dubarry, Chatham and Penelope Chilvers.

We hope you enjoy browsing our fabulous products.  If you can't find what you're looking for or have any questions please do get in touch.  We're always happy to help.


Thank you for looking.

Matt & Alice