About Us

We’re Alice and Matt, husband and wife team at BFR Equestrian & Country here in North Norfolk.  Whilst juggling a busy hospitality business and raising our 4 children, we decided to ditch the commute and create a business we could run from home.  With our interests in country life and country pursuits we found a niche in sourcing and selling top brands in equestrian and country shoes, boots and clothes.

Along came BFR and  we now proudly sell fantastic brands including  Ariat, Chatham, Dubarry, Alan Paine, Holebrook and Penelope Chilvers from our farmhouse showroom in the wilds of Norfolk or with the click of a button, from this website!

We hope you enjoy browsing our fabulous range of products. If you can’t find what you’re looking for or have any questions please do get in touch – we’re always happy to help!

Alice & Matt